Section 01The opportunity.
As GRILZO scales city-by-city, every metro and Tier-1 city needs a city partner — a distributor who runs the central kitchen, manages cart sales, and supplies the network with brand-discipline.
This is a structured, contract-protected business with three margin engines and a long runway as the network grows in your city.
- 12+ cities open in the 2026 wave
- Exclusive territory at city or zone level
- Three margin engines (cart sales, supply, regional services)
- Long-tenure partnership — built for compounding, not one-shot revenue
Section 02Territory model.
Territory is exclusive. It can be a full city (typical for Tier-1) or a zone within a metro (typical for NCR, Mumbai, Bengaluru).
- 5-year contract with right of renewal
- Performance gates on minimum supply throughput
- HQ-set pricing for cart purchases and supply (margin protected)
- Brand discipline: same SKUs, same packaging, same standards
Within your territory, no other GRILZO distributor will be appointed for the contracted tenure. We protect that — and so do you.
Section 03Revenue streams.
| Stream | Margin | Cadence |
|---|---|---|
| Cart sales (new outlets in territory) | One-time, tiered | Per cart sold |
| Daily supply (ingredients, packaging) | Tiered, recurring | Daily |
| Cleaning & consumables | Recurring | Bi-weekly |
| Regional events / catering | Variable | Project-based |
| Marketing fund deployment | Service | Quarterly |
Section 04Warehouse setup.
HQ supports site selection, fit-out specs and audit. The minimum standard:
- 1500 sq.ft. minimum, expandable based on territory size
- Cold-chain section: 2–4°C for proteins
- Ambient section: shelf-stable goods
- FSSAI-grade hygiene zone, vermin-free certifications
- Loading bay, secure pack-and-dispatch zone
Section 05Logistics & fleet.
The minimum starting fleet is one refrigerated LCV. Expansion based on outlet count.
| Carts in territory | Recommended fleet |
|---|---|
| 1–8 | 1 refrigerated LCV |
| 9–18 | 2 LCVs + 1 EV pickup |
| 19–30 | 3 LCVs + EV fleet for last-mile |
| 30+ | Custom plan, hub-and-spoke |
Section 06Eligibility.
- Registered entity (Pvt Ltd, LLP, or Partnership)
- Working capital — city-tier dependent (Tier-1: ₹35–60L; Tier-2: ₹20–35L)
- Operational comfort with cold-chain, perishables or FMCG distribution
- Site readiness within 60 days of signing
- Understanding of food-safety compliance
Section 07Onboarding process.
Application & review
You apply via the website form. Partnerships team reviews fit and eligibility.
Discovery call & site walk
HQ visit (or virtual) to validate operating capacity and capital readiness.
Term sheet
Territory boundary, margins, commitments — final.
Warehouse fit-out
Site identified, fit-out, certifications, fleet onboarded.
Go-live
First cart in territory opens. Distribution operational.
Ready to register your territory interest?
Tell us your city — we'll map demand, margin structure and a tailored opening plan.