Section 01Core meal formats · 01–06.
Main-plate categories, optimised for lunch and dinner volume.
01 · South Indian — Core
| Core Menu | Dosa · Idli · Vada |
| Price Band | ₹40–₹120 |
| Peak Hours | 7–11 AM · 5–9 PM |
| Best For | Residential pockets |
Tawa-fired dosa station with sambar and chutney bay. Strong returning-customer pull in metro residential clusters.
02 · North Indian — Core
| Core Menu | Chole-bhature · Paratha · Sabzi |
| Price Band | ₹60–₹160 |
| Peak Hours | 8–11 AM · 1–3 PM |
| Best For | Office clusters |
Workhorse format for lunch-hour throughput. Tawa, kadhai and prep-bay layout designed for high-volume midday service.
03 · Chinese — Core
| Core Menu | Noodles · Manchurian · Fried rice |
| Price Band | ₹70–₹180 |
| Peak Hours | 6–10 PM |
| Best For | Evening footfall |
High-flame wok station with veg & non-veg variants. Strong evening street-food category, especially near colleges and markets.
04 · Continental — Premium
| Core Menu | Pasta · Pizza · Sandwiches |
| Price Band | ₹120–₹260 |
| Peak Hours | 12–3 PM · 6–10 PM |
| Best For | Tier-1 metro pockets |
Higher-AOV format that punches above weight in upmarket urban locations. Compact pizza oven and pasta station built in.
05 · Arabian — Shawarma
| Core Menu | Shawarma · Mandi · Falafel |
| Price Band | ₹80–₹220 |
| Peak Hours | 5–11 PM |
| Best For | Late-evening high streets |
Vertical rotisserie format. Late-evening street appeal with strong takeaway dynamics. Trending across Tier-1 and Tier-2 cities.
06 · Biryani & Bowls — Core
| Core Menu | Biryani · Rice bowls · Curry |
| Price Band | ₹120–₹280 |
| Peak Hours | 12–3 PM · 7–10 PM |
| Best For | Office + family belts |
Highest AOV format in the catalog. Insulated handi storage and bowl-pack station. Strong delivery-app potential when paired with the Grilzo app.
Section 02Snack & beverage formats · 07–12.
High-frequency categories built for transaction count.
07 · Burgers & Sandwich — Snack
| Core Menu | Burgers · Subs · Toasties |
| Price Band | ₹60–₹180 |
| Peak Hours | 5–10 PM |
| Best For | College zones |
Hot-grill format with build-station layout. Standard youth-zone appeal, fast prep cycles, easy operator training.
08 · Rolls & Wraps — Snack
| Core Menu | Kathi · Frankie · Wraps |
| Price Band | ₹70–₹160 |
| Peak Hours | 5–11 PM |
| Best For | Office foot-traffic |
Tawa + grill combo with prep bay for fillings. Highest-velocity snack format — quick prep, strong takeaway behaviour, mobile-friendly portions.
09 · Momos & Dim Sum — Snack
| Core Menu | Steamed · Fried · Pan-fried |
| Price Band | ₹50–₹140 |
| Peak Hours | 4–10 PM |
| Best For | Markets · campuses |
Steamer-stack and frying station. One of the fastest-growing street-food categories in India, with strong year-round repeat behaviour.
10 · Mocktails — Beverage
| Core Menu | Soda · Coolers · Mojitos |
| Price Band | ₹50–₹150 |
| Peak Hours | 3–10 PM |
| Best For | Hot-climate cities |
Bar-style cart with chiller and dispenser bay. Performs strongest in Tier-2 and emerging-tier cities with high evening street footfall.
11 · Juice & Ice Cream — Beverage
| Core Menu | Fresh juice · Soft-serve |
| Price Band | ₹40–₹140 |
| Peak Hours | 11 AM–9 PM |
| Best For | Family neighbourhoods |
All-day cart with very long sales window and family appeal. Lower per-ticket value, very high transaction count.
12 · Tea, Coffee & Snacks — Daily
| Core Menu | Chai · Coffee · Pakode |
| Price Band | ₹20–₹80 |
| Peak Hours | 7–11 AM · 4–9 PM |
| Best For | Office gates · stations |
Twin-burner with snack-warmer. Highest transaction-frequency cart in the catalog — built for habitual daily customers and walk-by trade.
Section 03Format mix strategy.
Most successful city distributors run a 60-20-20 mix: 60% core meal formats (01–06), 20% snacks (07–10), and 20% beverages (11–12). This balances throughput, footfall windows and weather-resilience across the network.
Want format recommendations for your city?
Our partnerships team maps demand-density and recommends a starter mix tailored to your micro-markets.