Section 01Executive summary.
GRILZO COFO (Company-Owned, Franchisee-Operated) is the lowest-risk path to running a tech-enabled food business in India. Grilzo retains ownership of the branded cart and assets while you operate the outlet. There is no fixed monthly rent. We share 25% of gross sales — and only when sales happen. Every transaction flows through the Grilzo Seller App with QR-linked payments, so the math is transparent for both sides.
Total setup is ₹1,50,000 — split into ₹50,000 non-refundable onboarding (transport, insurance, initial branding, training) and ₹1,00,000 refundable cart-setup deposit. Cart goes live in 10 days.
Section 02Why the COFO model.
Most food businesses fail not because of the food — but because of everything around it. Site, fit-out, hiring, supply, listings, compliance, marketing. A first-time operator faces forty problems on day one. COFO solves thirty-five of them.
- You earn first. No fixed monthly rent. Grilzo is paid only when sales happen — variable, not fixed.
- Engineered cart. Designed and pre-instrumented — not built by a local fabricator on a hunch.
- Audited menu. Margins, combos and pricing are tested across 50+ live carts before they reach yours.
- Rate-protected supply. Central kitchen sourcing keeps your COGS predictable across seasons.
- App-monitored. QR-linked sales capture means no disputes, no under-reporting, transparent weekly settlement.
- Eight cuisines. Indian street, South Indian, North Indian, Chinese, Arabian, Continental, Biryani Bowls, Rolls & Wraps.
If you can show up with ₹1.5 Lakh, focus and a willingness to learn — we'll give you a brand, a cart, a system, and a 10-day runway to your first sale. The rest is operating well.
Section 03What you get.
The COFO package is deliberately end-to-end. Nothing important is left as an "add-on you'll need later".
Hardware & setup
- Smart Food Cart (variant chosen by site — Street King, Mall Kiosk Pro or Express Tower)
- Branding wrap, signage, lighting and customer-facing display
- Smart kitchen equipment (grill, fryer, hood, refrigeration, prep station)
- Tablet POS, thermal printer, KOT screen, contactless payment terminal
- 30-day on-site stabilisation and post-launch service
Brand & software
- 5-year non-exclusive licence to operate under the GRILZO brand
- Access to the Franchise Dashboard, supply ordering app and admin connection
- All marketing assets — launch campaign, festival drops, monthly creative refresh
- Aggregator listing setup (Swiggy, Zomato, ONDC) with menu engineering
Operations & people
- 14-day on-site operator boot-camp
- Operating SOPs, hygiene rituals and audit playbook
- Hiring shortlist support for kitchen and counter staff
- FSSAI, GST and trade-licence assistance for first registration
Supply chain
- Daily-stock ordering through the supply app
- Rate-protected ingredients, packaging and consumables
- Cold-chain logistics from the nearest GRILZO central kitchen
Section 04What we need from you.
We're explicit about what makes a COFO partnership work. The shortlist is short — but real.
- Capital readiness. ₹1,50,000 setup (₹50K onboarding + ₹1L refundable deposit) plus ~₹15,000 working capital.
- Eligibility. Indian citizen, 21+ years of age, with valid PAN & Aadhaar. Clean civil and criminal record, two reference contacts.
- Operating commitment. Willing to operate the cart yourself for at least 8 hours/day, 26 days/month.
- Identified neighbourhood. A preferred area of operation — we'll validate via a free footfall + competition study.
- Brand discipline. Open to following Grilzo SOPs, recipes, hygiene standards, and Seller App usage.
Section 05Investment & economics.
One number, transparently split. Total setup is ₹1.5 Lakh — most of it refundable. From day one, you pay nothing more until sales arrive.
Commercial terms
| Line item | Amount | Notes |
|---|---|---|
| Total setup cost | ₹1,50,000 | Paid on agreement signing (Day 3) |
| Onboarding (non-refundable) | ₹50,000 | Transport, insurance, initial branding, training |
| Cart-setup deposit (refundable) | ₹1,00,000 | Held against the cart, refunded on clean exit |
| Fixed monthly rent | Nil | Zero outflow until sales arrive |
| Revenue share | 25% of gross | 20% during introductory window (first 60–90 days) |
| Working capital (recommended) | ~₹15,000 | Initial raw material & consumables buffer |
| AMC + insurance | Included | Absorbed in the 25% share, not deducted separately |
| Settlement cycle | Weekly | NEFT/IMPS, every Mon–Tue |
Sample unit economics — monthly
| Scenario | Light | Average | Strong |
|---|---|---|---|
| Avg. daily sales | ₹2,500 | ₹4,500 | ₹7,000 |
| Operating days | 26 | 28 | 28 |
| Gross monthly sales | ₹65,000 | ₹1,26,000 | ₹1,96,000 |
| Less: 25% Grilzo share | −₹16,250 | −₹31,500 | −₹49,000 |
| Less: raw material (~40%) | −₹26,000 | −₹50,400 | −₹78,400 |
| Less: utilities & misc | −₹3,500 | −₹4,500 | −₹6,000 |
| Your take-home | ₹19,250 | ₹39,600 | ₹62,600 |
Pay only 20% for the first 60–90 days while your cart stabilises. Step up to 25% only after the outlet hits sustained operations.
Indicative figures based on average operating-cost ratios for our existing carts. Actual earnings vary by cuisine, location, hours, and operator effort. Numbers exclude the one-time setup cost.
Section 06Timeline to open.
From inquiry to first sale — in ten days. Every step has an owner, a deliverable, and a checkpoint. No surprises.
Inquiry & eligibility check
You connect with our team. We discuss your goals, preferred cuisine, target location, and budget. Eligibility check completed within 24 hours.
Location feasibility study
Our team performs a footfall + competition study around your chosen area and recommends the cuisine variant most likely to succeed there.
Agreement & setup payment
COFO Franchise Agreement signed. ₹1,50,000 paid — ₹50,000 onboarding plus ₹1,00,000 refundable cart-setup deposit. KYC and document checklist completed.
License filing & cart customisation
FSSAI and local hawker licence filings initiated by Grilzo. Cart customised for your chosen cuisine — branding, equipment, menu board.
Hands-on training
Multi-day training at our facility — recipes, food prep standards, hygiene, customer service, app usage, billing, and reconciliation.
Cart delivery & installation
Cart delivered and installed at your finalised location. Initial raw material kit, payment QR, and Seller App activated and tested.
Soft launch & first sale
Opening-day promotion runs. You make your first sale through the Grilzo Seller App. Field team on-call for the first two weeks.
Section 07360° brand support.
Once you're open, we don't disappear. The relationship is structured around real cadence and real responsibility.
Weekly
Performance audit, hygiene check, dashboard review with your relationship manager.
Monthly
P&L review, marketing creative refresh, targeted campaign launch.
Quarterly
Operator re-certification, menu performance review, network benchmarking.
Annually
Brand audit, cart refresh assessment, growth roadmap and renewal terms.
Section 08Next steps.
- Apply. Send a WhatsApp or call us. Share your area & preferred cuisine.
- Discovery call. 15-minute call to understand goals, location, and budget.
- Feasibility. Free location study + cuisine recommendation in 48 hours.
- Sign & launch. Agreement, ₹1.5L setup payment, training, and live in 10 days.
Ready to take the next step?
Get your tailored COFO proposal — site, variant and economics — in your inbox within 24 hours.