Section 01Investment thesis.
India's QSR market is growing 23% YoY. Within QSR, the smart-cart segment is the fastest-growing micro-segment, with the most attractive unit economics on a per-rupee-deployed basis.
GRILZO is engineered to capture this — with operator discipline, a software stack that makes scale repeatable, and a brand built on quality rather than discounts.
- India QSR: ₹120,000 Cr addressable, 23% YoY growth
- Smart cart segment: under-penetrated, fragmented, low brand intensity
- Unit economics: 40–55% gross margin, 18–24m payback
- Repeatable: cart and software make new openings predictable
Section 02The FOCO model.
FOCO — Franchise-Owned, Company-Operated — is the inverse of COFO. The investor owns the cart. GRILZO operates it. Both share economics on a transparent split.
| Element | Investor | GRILZO |
|---|---|---|
| Capital for cart & setup | Yes | — |
| Operating responsibility | — | Yes (full) |
| Hiring & training | — | Yes |
| Daily P&L responsibility | — | Yes |
| Profit share | Majority share | Management fee + share |
| Audit rights | Yes | — |
Section 03Capital deployment.
Capital is deployed in identifiable buckets, each tracked and reported separately.
- Cart & equipment (capex)
- Branding & software setup (one-time)
- Initial inventory & launch marketing
- Working capital reserve (3 months)
Multi-cart investors can stage deployment — site-by-site, city-by-city — with capital calls aligned to opening readiness.
Section 04Return profile.
Cash distributions begin once the cart's working-capital reserve has been replenished and the trailing 90-day audit grade is met. The waterfall is documented in the FOCO agreement.
Numbers are network averages, not guarantees. Returns vary by city, site quality, operator performance and macro conditions.
Section 05Reporting cadence.
- Monthly. Outlet P&L, channel mix, ratings, audit grade.
- Quarterly. Network benchmarking, cohort comparison, capex requests.
- Annual. Audited financials by an empanelled CA firm.
- On-demand. Real-time dashboard access on the investor portal.
Section 06Investor protections.
- Audit rights — 7 days notice, no cap on frequency for cause
- Buyback formula — depreciation-adjusted, transparent
- Independent dispute panel — covered in agreement (Chapter 02)
- Capital return on early termination by GRILZO — pro-rata waterfall
- Insurance — full asset cover, GRILZO-purchased
Section 07Onboarding process.
Discovery call
30 minutes — appetite, ticket size, timeline, geographies.
Due diligence pack
Audited financials, network performance, cohort data.
Site shortlist
Specific carts/sites mapped to your ticket and geography preferences.
Term sheet
Final commercial terms, signed within 14 days.
Capital call & launch
Funds called in tranches. First cart open in 30–45 days.
Ready to receive the data room?
The investor data room — financials, projections, governance — is shared after a discovery call.